The physical computing

Created in 1988, the initial goal was to find in a pratical way, the new medias in the kingdom of art and design. Internationally recognized today, Art+Com works for major industries in the advertising sector, on artistic, interactive, and graphic projects.


Graduated from the German Academy for Film and Television, Joachim works as a graphic designer in Art+Com, for twenty years. He is also one of the co-founders of the company. From the beginning, Joachim Sauter was interested in digital technologies and experimenting how they can be used to create content, form, and narration. Rewarded in so many occasions, he established himself as a key figure of the contemporary design.


Returning to the different phases of development of Art+Com, Joachim explains how his work fits into the history, progressively as the emergence of internet and new technologies. Through his works technology-oriented works, he develops simple and efficient idea, renewing the interactive experience.

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